Russell S. Winer
NYU Profile


Chair, Marketing Department (NYU Stern School of Business)

Professor Winer has written three books: Marketing Management, Analysis for Market-ing Planning and Product Management, and a research monograph, “Pricing”, and has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research; he is the past co-editor of Journal of Interactive Marketing and is currently an Associate Editor of the International Journal of Research in Marketing. He is the co-editor of the Review of Marketing Science, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. Russ received his PhD and MS from Carnegie Mellon and his BA from Union College. Contact Russell »