LITIGATION SUPPORT: ADVISORS

Peter Golder
NYU Profile

Peter Golder

Professor of Marketing (NYU Stern School of Business)

Peter teaches the marketing concepts and new product development courses and has been with NYU Stern since 1995. His primary research interests include brands, business strategy, marketing strategy, new products, and market entry. He has published many papers in leading academic journals including Management Science, Sloan Management Review, Journal of Marketing Research, and Marketing Science. His research has been featured in The Wall Street Journal several times, as well as in The Economist and Advertising Age. Also, his research has been recognized with three of the marketing discipline’s most prestigious best paper awards. He has appeared on CNN and advised large and small companies on issues related to his research specialties. Peter is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which was selected by Harvard Business Review as one of the 10 best business books of 2001. Peter received his Bachelor of Science in mechanical engineering from the University of Pennsylvania, Philadelphia and his Doctor of Philosophy in business administration (marketing) from the University of Southern California, Los Angeles. Contact Peter »